Under Armour: Reports Second Quarter 2025 Results; Raises Fiscal 2025 Outlook

Under Armour, Inc. (NYSE: UAA, UA) announced unaudited financial results for its second quarter of fiscal 2025, which ended September 30, 2024. The company reports its financial performance following accounting principles generally accepted in the United States of America ("GAAP"). This press release refers to "currency neutral" and "adjusted" amounts, which are non-GAAP financial measures described below under the "Non-GAAP Financial Information" paragraph.
"Our second quarter fiscal 2025 performance demonstrates that our strategy to reconstitute the Under Armour brand and establish a more premium position in the marketplace is gaining traction," said Under Armour President and CEO Kevin Plank. "With better-than-expected results, we are pleased to raise our full-year profitability outlook while simultaneously increasing marketing investments to amplify our brand."
Plank continued, "We are a fundamentally stronger business today with increasingly better execution across key dimensions. This includes more consistent marketplace discipline through meaningfully improved product, storytelling, and sales leadership, which will deliver a sharper, unique approach to our brand position in the years ahead."
Second Quarter Fiscal 2025 Review
  • In line with our expectations, revenue was down 11 percent to $1.4 billion (down 10 percent currency neutral).
    • North American revenue decreased 13 percent to $863 million, and international revenue decreased 6 percent to $538 million (down 5 percent currency neutral). In the international business, revenue in EMEA was down 1 percent (down 1 percent currency neutral), down 11 percent in Asia-Pacific (down 10 percent currency neutral), and down 13 percent in Latin America (down 4 percent currency neutral).
    • Wholesale revenue decreased 12 percent to $826 million, and direct-to-consumer revenue was down 8 percent to $550 million. Revenue from owned and operated stores remained flat. Due to planned decreases in promotional activities, eCommerce revenue decreased by 21 percent, representing 30 percent of the total direct-to-consumer business for the quarter.
    • Apparel revenue decreased 12 percent to $947 million, footwear revenue was down 11 percent to $313 million, and accessories revenue was up 2 percent to $116 million.
  • Gross margin increased 200 basis points to 49.8 percent, driven primarily by lower product and freight costs, reduced discounting levels in the direct-to-consumer business, and a favourable channel mix.
  • Selling, general, and administrative expenses decreased 15 percent to $520 million. Adjusted selling, general, and administrative expenses decreased 13 percent to $530 million, which excludes $13 million in benefits from a litigation-related insurance recovery and approximately $3 million in transformation expenses related to our Fiscal 2025 restructuring program.
  • Restructuring charges were $3 million.
  • Operating income was $173 million. Excluding the insurance recovery, transformation expenses, and restructuring charges, adjusted operating income was $166 million.
  • Net income was $170 million. Adjusted net income was $131 million.
  • Diluted earnings per share was $0.39. Adjusted diluted earnings per share was $0.30.
  • Inventory decreased 3 percent to $1.1 billion.
  • At the end of the quarter, cash and cash equivalents totalled $531 million, and no borrowings were outstanding under the company's $1.1 billion revolving credit facility.
Fiscal 2025 Restructuring Plan
In May 2024, Under Armour announced a restructuring plan designed to strengthen and support the company's financial and operational efficiencies. Following further evaluation, in September 2024, the company announced additional restructuring actions primarily related to the decision to exit one of its distribution facilities in Rialto, California, increasing its restructuring plan range to $140 million to $160 million, of which up to $75 million of the charges are anticipated to be cash-related and up to $85 million are expected to be non-cash charges. As of the second fiscal quarter of 2025, the company has recognized $28 million in restructuring and impairment charges and $11 million in other related transformational expenses under the plan. Of the total $40 million incurred to date, $36 million is cash-related, and $4 million is non-cash-related. The company anticipates the remainder of the charges under the updated restructuring plan will occur during fiscal 2025 and fiscal 2026.
Updated Fiscal 2025 Outlook
Key points related to Under Armour's fiscal 2025 outlook include:
  • Revenue is expected to decline at a low double-digit percentage rate. This includes a 14 to 16 percent decline in North America as the company works to reset this business. The company also expects a low single-digit percent decline in its international business, with flat results in EMEA offset by a high single-digit decline in its Asia-Pacific business due to macroeconomic pressures.
  • Gross margin is expected to increase by 125 to 150 basis points compared to the prior expectation of a 75 to 100 basis point improvement. This increase is driven primarily by reduced promotional and discounting activities in the company's direct-to-consumer business and product costing benefits.
  • Selling, general, and administrative expenses are expected to increase in the mid-to-high single-digit percentage range, primarily due to litigation settlement expenses. Excluding the litigation settlement expense, related insurance recoveries, and anticipated transformation expenses, adjusted selling, general, and administrative expenses are expected to decrease at a low-to-mid single-digit percentage rate. This includes approximately $25 million in additional marketing investments following better-than-expected year-to-date profitability performance that will be used to build the brand over the long term.
  • Operating loss is expected to be $176 to $196 million, compared to the previous expectation of $220 to $240 million. Excluding the midpoint of anticipated restructuring charges and transformation expenses, litigation settlement expenses, and related insurance recoveries, adjusted operating income is expected to be $165 to $185 million, compared to the prior expectation of $140 to $160 million.
  • Diluted loss per share is expected to be between $0.48 and $0.51, compared to the prior expectation of $0.53 to $0.56. Adjusted diluted earnings per share is expected to be between $0.24 and $0.27, compared to the previous expectation of $0.19 to $0.21.
  • Capital expenditures are expected to be between $190 and $210 million, compared to the previous estimate of $200 to $220 million.
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Under Armour, Inc.
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