Shiseido Company, Limited (“Shiseido”) has announced that it will implement changes among the Corporate Executive Officers and Executive Officers, effective January 1, 2025.
Shiseido is working toward completing business transformation focused on the areas of growth strategies and structural reforms, with the goals of achieving sustainable profitable growth and building a resilient business structure. The new Executive Officer structure will lead key strategies in those areas. Additionally, to foster a flat organizational culture in which active discussions and decision-making occur without regard for hierarchical differences among the Corporate Executive Officers, who are core members of management, the management structure will not have an executive vice president or senior executive officer.
1. Corporate Executive Officers (as of January 1, 2025)
Name
Title
Kentaro Fujiwara
Representative Corporate Executive Officer
Ayako Hirofuji
Representative Corporate Executive Officer
Yoshiaki Okabe
Corporate Executive Officer
Norio Tadakawa
Corporate Executive Officer
Toshinobu Umetsu
Corporate Executive Officer
2. New Executive Officers (as of January 1, 2025)
Name
New Title
Current Title
Echo Lo
Chief Brand Officer - brand SHISEIDO
SHISEIDO Global Brand Unit
Deputy Chief Brand Officer
3. Retiring Executive Officers (as of December 31, 2024)