| Heineken N.V. Solid results with broad-based growth and profit expansion in 2024 |
| Key Highlights: |
| Revenue €35,955 million |
| • Net revenue (beia) 5.0% organic growth, per hectolitre 3.5% |
| • Beer volume 1.6% organic growth; Heineken® volume up 8.8% |
| • Operating profit €3,517 million; operating profit (beia) 8.3% organic growth |
| • Operating profit (beia) margin 15.1%, up 40 bps |
| • Net profit €978 million; net profit (beia) 7.3% organic growth |
| • Diluted EPS (beia) €4.89 |
| • Free Operating Cash Flow €3,058 million |
| • HEINEKEN to launch two-year €1.5 billion share buyback programme |
| • Full year 2025 outlook: 4% to 8% operating profit (beia) organic growth |
| CEO Statement |
| Dolf van den Brink, Chairman of the Executive Board / CEO, commented: |
| "We delivered solid results with broad-based growth and profit expansion in 2024. Beer volume grew organically by 1.6%, and net revenue (beia) was up 5.0% with strong operating profit (beia) growth of 8.3%. Notably, our beer volume expanded in all four regions, across both developed and emerging markets. |
| Our EverGreen strategy continued to shape operations. Premium volume grew 5%, led globally by Heineken®, which was up 9%. Mainstream beer volume rose 2%, spearheaded by the leading brands in our largest markets, including Amstel in Brazil, Cruzcampo in the UK, and Kingfisher in India. The beyond beer segment grew 4%, led by Desperados globally and Savanna cider in Southern Africa. Heineken® 0.0 grew 10%, reinforcing our global leadership in non-alcoholic beer. |
| Gross savings exceeded €0.6 billion, supporting a 40 bps operating margin (beia) expansion. Marketing and selling investment increased by €0.3 billion, a double-digit organic increase, and we stepped up funding behind our digital and technology initiatives. Capital productivity focus helped deliver a strong free operating cash flow, exceeding €3 billion. |
| Looking ahead, we are well-positioned to further increase our investment in marketing and selling and behind our EverGreen priorities in 2025. We expect to grow operating profit (beia) organically in the range of 4% to 8%." |
| For the full document click the link below: |
| Heineken N.V. |
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